In 2014, the gluten-free market was worth $2.84 billion and the market keeps on growing. The market is expected to be worth $4.89 billion by 2021. Only 1% of the population has been diagnosed with a gluten-intolerance and of course they only make up a small percentage of the money spent.
The truth is that 30% of people are opting for gluten-free foods for a variety of reasons – many people want to lose some weight, others want healthier skin, and some believe it will alleviate joint pain. Truth being told the evidence about how effective it is at achieving these goals is a little bit blurry and therefore the reasons people are going-gluten free may be somewhat misguided.
Check out this infographic from Lakeshore Convention Centre for a more in depth analysis of why people are opting for gluten-free diets.